The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …
Digital personalization at scale: 5 strategies for digital commerce
How can digital commerce activities feel more personal for consumers? This is a question ecommerce retailers often grapple with. In brick-and-mortar stores, personalized experiences mainly involve …
Last minute Valentine’s Day marketing tips
Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with …
How does PWA impact SEO?
In the digital marketplace, with high competition and high customer expectations, ecommerce businesses must be up to date with the latest technology to stay ahead. Progressive …
Ecommerce benefits of extended reality
In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry …
Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023
In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business …
From fragmented to unified: How a CDP transforms your Customer Journey Analytics
What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having …
Buy Now Pay Later for business: weighing the pros and cons
Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an …
Understanding and leveraging a Customer Data Platform (CDP)
In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, …
6 ways to optimize your cart page and improve your customer journey
The cart page of any website is critical to the conversion process. It is the final step in the customer journey and transitions your visitors from …
Revolutionizing product development: Why design systems are a game changer
Are you looking for a sustainable way to scale your product development while improving usability, code quality and brand consistency? Do you want to drive further …
