Privacy Sandbox: Why your marketing strategy needs an overhaul
Google’s Privacy Sandbox, the phase-out of third-party cookies in various browsers and consumers’ concerns on data privacy: a lot is changing in the world of digital …
Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …
Three ways to drive value from your existing customer data for customer acquisition
We often talk about how a customer data platform (CDP) and first party data will help you know your customers better and allow for a smoother …
Best practices for conversion rate optimization and personalization
Personalization and conversion rate optimization (CRO) are more than buzzwords. Having a personalization and CRO strategy impacts all moving parts of your ecommerce business, from revenue …
How to connect your customer journey: Insights and best practices
Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your …
Data privacy compliance: surviving in a privacy-first world
Data privacy compliance has taken center stage in the past few years. From the introduction of the GDPR in 2018 to increased enforcement and fines for …
In a cookieless future, building customer trust is more important than ever
The phase-out of third-party cookies on Chrome has been a hot topic, and Google have recently provided another update about the timeline of the phase-out, clarifying …
First-party data strategy: trends and tips in 2024
As third-party cookies are becoming increasingly out of fashion, businesses are searching for new ways to reach and connect with audiences. Meeting increasing consumer demands for …
