No matter the platform, we as marketers are charged with telling our brand’s story and telling it in such a way that will connect with the audience. That is why the most successful campaigns are emotional and inspirational and not focused on the transaction. According to Chief Marketing Officer of outdoor brand Columbia Sportswear, Stuart… Read More Tested Tough: Columbia’s Authentic Ad Campaign
Since the start of the Internet age and the rise of digital and social media, we as marketers, advertising types, PR pros and social media masters are able to reach our target market with ease, as well as find untapped and potential fans and consumers with relative simplicity. On the flip side, companies are trying… Read More Be Authentic
As we enter the final major of the 2015 golf season, I wanted to take a look at the re-brand the PGA of America gave to the PGA Championship prior to the 2013 tournament. There is no more outwardly visible piece of your brand than the logo. Prior to the 2013 Championship, the logo used… Read More The Art Of A Re-Brand
The Digital Passport 