Passport Stamp: Florence

We went to Italy for nearly two weeks for our honeymoon with stops on the Amalfi Coast, Rome, Tuscany and Florence. This is the fourth and final piece on our travels.   We headed to Florence for the last few days of our honeymoon. We had heard nothing but good things about Florence and were… Read More Passport Stamp: Florence

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Tested Tough: Columbia’s Authentic Ad Campaign

No matter the platform, we as marketers are charged with telling our brand’s story and telling it in such a way that will connect with the audience. That is why the most successful campaigns are emotional and inspirational and not focused on the transaction. According to Chief Marketing Officer of outdoor brand Columbia Sportswear, Stuart… Read More Tested Tough: Columbia’s Authentic Ad Campaign